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Many real estate professionals struggle to build their social media presence in 2019. Social media giants such as Facebook, Twitter, and LinkedIn are excellent platforms for selling one's services through a digital setting. However, many business professionals are unsure of how to gain more of a following on their social media pages and to increase engagement. Consider the following three tips for increasing the social media engagement of your real estate business. 

Share other's content 

Social media makes it easy to reshare other people's content to your page. As someone who works in real estate, this is beneficial because it provides your followers valuable information from credible sources. Also, by doing so, they will be encouraged to follow you if you do not already. Try to share a variety of content, from a variety of sources to keep things interesting for your audiences.

Interact with customers

Real estate professionals should think of social media as collaborative environments where they can converse back and forth with interested buyers and sellers. Don't be hesitant to ask questions or engage in discussions in the comments sections of your blog posts. By doing so, you are not increasing engagement, but you are helping yourself valuable customer feedback. Another route you can take is to post surveys and polls on your social media pages. People love to provide their feedback if they feel strongly about a subject.

Use visuals in your social posts

If you want to make your social media posts more appealing to potential clients, you should always include visuals. Photos, videos, GIFS, will encourage people to click on your content. You should try to reframe from relying on the only text in a post because it may not catch your intended audience's attention.

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