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Social media plays an integral role in the real estate industry in 2019. Real estate professionals are reliant on social media to promote property listings and the various services they offer. A strong social media presence can help grow your real estate company brand. Keep reading and discover a few tips on how you can take advantage of social media to strengthen your brand.

Host contests

People love participating in contests over the internet. If you want to generate excitement via social media, consider hosting a few contests over your social media channels. For example, run a contest where your followers have a chance to win a gift card if they like your page and leave a comment. You may also want to think about doing regular giveaways, so people check back into your social media pages routinely. By doing so, not only are you helping to grow your social following, you are creating more opportunities to build your brand. 

Demonstrate your commitment to the community

What kind of involvement do you have within the local communities? One of the best ways to grow your brand via social media is to show your ties to the community. You can do this in a variety of ways, such as sponsoring a local charity, organizing fun events, or participating in fundraisers. Buyers and sellers want to see that you are a committed professional before they hire you to represent them.

Showcase properties with live streaming

Did you know social media channels like Facebook and Instagram have live-streaming capabilities? This makes these social media platforms incredibly useful tools for showcasing property listings. Many agents today create virtual open houses on their homes to generate more interest from potential buyers. 

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