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How does a real estate business stand out online from the competition online? In a competitive industry like real estate, a strong digital presence is a must. There are all sorts of steps you can take to increase your online discoverability. With this, continue reading and discover a few strategies for boosting your digital presence. 

Optimize your website

Your website speaks volumes about your business. People will make assumptions about you when they stumble on your website online. Your website should be a place where a prospective buyer can learn about you as an agent. It is astonishing how many real estate agents do not even have a website in 2019. If you haven’t already, now is the time to optimize your website by using SEO best practices. It is imperative that it loads quickly and that it is mobile-friendly. 

Be active on social media 

A strong social media presence will help you grow your real estate business. Social channels are excellent platforms for promoting your content. Be sure that you are posting visual elements such as pictures and videos to catch people’s attention when they are scrolling through their newsfeeds. In addition to posting content online, social media will allow you to connect with prospective clients and spread awareness about your business.

Use email marketing

Email marketing continues to be an excellent way to create brand awareness online. A strong email marketing campaign will help you gain new clients. It is beneficial to segment your subscriber lists, so you are sending the right information to the right people.

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